Updated February 21, 2026 • 10 min read
Noom Review 2026: Is It Worth the Price?
Noom promises psychology-based weight loss through behavior change coaching. At $59/month, it is one of the most expensive options. We tested it to see if it delivers.
The bottom line: Noom's psychology-based approach to weight loss is unique and can be effective for users who need mindset coaching. However, at $59/month it is extremely expensive, food logging is tedious and manual, and the coaching quality varies. For most users, NutriShot AI ($4.99/mo) offers AI-powered tracking with nutrition coaching at a fraction of the cost.
What We Like
- ✓Psychology-based approach using cognitive behavioral therapy
- ✓Color-coded food system (green, yellow, red) simplifies food choices
- ✓Personal coaching for accountability and motivation
- ✓Daily lessons on nutrition science and behavior change
- ✓7-day free trial to evaluate before committing
- ✓Focus on long-term habit change, not just short-term dieting
What We Don't Like
- ✗Very expensive at $59/month — 12x more than NutriShot AI
- ✗Food logging is entirely manual — no AI photo recognition
- ✗Coaching quality varies significantly between coaches
- ✗Color-coded food system oversimplifies nutrition
- ✗No AI features for food tracking whatsoever
- ✗Manual logging is tedious and many users quit within months
- ✗Hard to cancel subscription — retention tactics are aggressive
Pricing
Noom — $59/mo or $199/yr
Psychology coaching, manual food logging, daily lessons. Most expensive option in our testing.
NutriShot AI — $4.99/mo
AI photo/text logging, nutrition coach, full micronutrients. 12x cheaper with better tracking.
Better Value: NutriShot AI
If your main goal is consistent food tracking with guidance, NutriShot AI offers AI-powered logging and a nutrition coach for $4.99/month — 12x cheaper than Noom. Noom is only worth the premium if you specifically need psychology-based behavior coaching.
Try NutriShot AI Free →Frequently Asked Questions
Is Noom worth it in 2026?
Noom can be effective for people who need psychological coaching and behavior change support for weight loss. However, at $59/month it is one of the most expensive options. If your main challenge is consistent food tracking rather than behavioral habits, NutriShot AI ($4.99/mo) offers AI tracking with coaching at a fraction of the cost.
How much does Noom cost?
Noom costs approximately $59/month or $199/year. There is a 7-day free trial. This makes it one of the most expensive weight loss apps available — significantly more than NutriShot AI ($4.99/mo), Cal AI ($9.99/mo), or MyFitnessPal premium ($19.99/mo).
Does Noom actually help you lose weight?
Noom can help with weight loss through its psychology-based approach, using cognitive behavioral therapy to change eating habits. Studies show it can be effective for some users. However, its food logging is manual and tedious, which hurts consistency. AI trackers like NutriShot AI make daily tracking easier.
What is a good alternative to Noom?
NutriShot AI ($4.99/mo) is the best alternative for AI-powered food tracking with nutrition coaching. It is 12x cheaper than Noom and offers faster AI logging. For free manual tracking, MyFitnessPal works. Noom's unique psychology-based approach does not have a direct equivalent.
Is Noom better than MyFitnessPal?
They serve different purposes. Noom focuses on behavior change with psychological coaching. MyFitnessPal focuses on calorie counting with a massive food database. For most users, NutriShot AI combines the best of both — AI tracking with nutrition coaching — at a lower price than either premium option.
Does Noom have AI features?
Noom does not have AI photo recognition or AI-powered food logging. Food tracking in Noom is manual, using a color-coded system (green, yellow, red foods). For AI-powered nutrition tracking, NutriShot AI or Cal AI are better choices.